100 Years of Quaker Oats Canister
That is quite a feat, 100 years of yumminess! Quaker Oats Canister has withstood so much in the country. Wars, riots, deaths, major storms, Depressions, and yet, here we are. We are celebrating 100 years of the iconic Quaker Oats Canister. Want to join along? We are even hosting a giveaway for one lucky reader.
I don’t know about you, but I use oatmeal in lots of foods, such as breads, cakes, cookies, and even in my meatloaf.
Oatmeal is such a great food for you. So healthy.
From the Press Release.
“Over 138 years ago, Quaker defined the hot cereal category, and we’ve continued to grow and innovate thanks to the power and wholesome goodness of oats,” said Becky Frankiewicz, senior vice-president and general manager, Quaker. “At our core, we are oat millers here at Quaker, which has helped drive our leadership in the industry for more than a century.”Henry Crowell, who purchased the Quaker Mill in Ravenna, Ohio, and with it the Quaker brand name, is credited for the canister debut.
Canned foods were a hot new trend in 1915, and Crowell noticed the public’s growing appetite for colorful, conveniently sized packaging, so he began selling his oats indistinctive round cardboard cartons decorated with the brand’s trademark image2. Today, Quakerproduces approximately 120 million canisters annually at its Cedar Rapids plant.Throughout its 138-year history, Quaker has enjoyed many additional firsts. In 1891, Quaker was the first to feature a recipe on packaging – Oatmeal Bread – and in 1908, introduced the first cookie recipe on a package – Oat Cakes3. Today’s Vanishing Oatmeal Raisin Cookies recipe remains a consumer favorite, celebrating 20 years on the canister in 2015.
For those seeking additional recipe inspiration for the upcoming holiday season, Quaker’s online recipe database features oat-spired recipes for all occasions, including festive treats such as Oatmeal Gingerbread Cookies, Christmas Granola and Holiday Cookie Surprises. Bonus: the Quaker Oats canister makes a great vessel for cookie gifting!As the brand has evolved, so too have consumers’ oat-consumption habits. In 1922, the company introduced Quaker Quick Oats, one of America’s first convenience products, and also a common swap for Quaker Old Fashioned Oats in baking recipes. In 1966, Quaker Instant Oatmeal debuted to help
1 IRI Panel, Total US, Latest 52 Weeks Ending 10/4/2015 2 Eating History, by Andrew F. Smith, and http://www.smithsonianmag.com/arts-culture/thinking-outside-the-
Giveaway Post Details:
- Heart-Shaped Measuring Spoons – to help add a little love to your holiday baking
- Red Oven Mitt – always handy to have for baking!
- “Baked with love” Baking Tags – the perfect way to package up holiday treats for your friends and family
- Vintage Style Treat Boxes – to make a complete gift package with your baking tags
- Cookie Exchange invitations – to invite your loved ones to be part of the treat gifting!
- Red and White Baker’s Twine Spool – for a decorative gift accent
- A set of four Quaker recipe cards for holiday baking inspiration
- A variety of Quaker products to stock your pantry for holiday baking
All you have to do is enter to win!
Must be 18 years old, live in the USA. Void where prohibited by law. Quaker is the Sponsor and is responsible for sending out prize to winner! Email Ginger at firstname.lastname@example.org before entering giveaway. Must respond to winner email within 48 hours to claim prize.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."